[ INDEPENDENT AI CONSULTANCY · MILAN ]
I help businesses improve how their brands and products appear in AI answers and integrate AI into their teams' work.
Two paths, four services. I assess how brands and products appear in AI answers, or design how AI fits into your team's work. Each engagement starts with a problem and an agreed deliverable.
Understand how your brand and products appear in AI answers and where to improve.
AI Visibility Intelligence
I analyze answers to questions that matter to your customers. You receive a map of citations, sources and competitors, with priorities for improvement.
[ brand analysis · citations and sources ]
Explore the service →AI Product Visibility
I review product pages and catalog information. You receive the issues that hinder understanding and comparison, with guidance for your team.
[ catalog review · product pages and data ]
Explore the service →Choose which processes to improve and make AI useful in everyday work.
AI Strategy & Integration
We identify where AI can improve the work. We define a priority use case, its workflow and the criteria for assessing its value.
[ process design · AI integration ]
Explore the service →Agentic Execution Lab
Your team learns by working on a real use case. The outcome includes a verifiable deliverable, instructions and checks they can reuse.
[ hands-on training · real project ]
Explore the service →[ specialist capabilities ]
AI Visibility Monitor
Every 90 days, I compare new observations with the initial brand or product baseline. I highlight changes, relevant sources, and priorities to reassess.
[ recurring capability · baseline required ]
How monitoring works →ChatGPT Ads Pilot
Advertising on ChatGPT is available in Italy. I check whether your account, offer and measurement are ready; if the case warrants it, we design a pilot with agreed budget and stopping criteria.
[ beta capability · client-owned account ]
How the pilot works →I'm Nicola Dussin, founder of Creaitivo. I have spent more than twenty years working across data analysis, telecommunications, luxury and e-commerce. Today I help businesses understand how AI presents their brands and products, and use it in internal processes. I work directly on every project, from defining the problem to delivery.
I start with your data, tasks and goals. We choose a priority and agree on a deliverable your team can use, with clear ownership and checks.
Make the problem, context and starting point visible.
Diagnosis
Define the priority intervention, its boundaries and success criteria.
Priority
Build the smallest useful system and leave reusable controls.
Delivery
Indicative milestones: timing and sequence are defined around the actual project scope.
Want to apply this approach to your business? Share your website and goal.
Let's discuss your goal15 notes on how AI interprets brands and products, and how to use it in business processes. Explore practical reasoning, examples and sources, with clear evidence and limits.
The questions that help decide where to start: brand, products, strategy, or operational work with agents.
I analyze real visibility, products, and processes to build content, strategies, and workflows that AI can read, cite, use, and verify.
Tell me what you want to achieve and what is getting in the way. I'll reply personally within 48 hours to suggest where to start and what information we need.
I read every request personally and reply within 48 hours.