I read signals.
I build systems.

I'm Nicola Dussin, founder of Creaitivo. I have spent more than twenty years working across data analysis, telecommunications, luxury and e-commerce. Today I help businesses understand how AI presents their brands and products, and use it in internal processes. I work directly on every project, from defining the problem to delivery.

My background combines an IT diploma and a degree in statistics. In telecommunications, I learned to analyze customer behavior across millions of transactions. In luxury, I learned to connect small signals with business decisions. Both experiences taught me to look beyond a report and ask what the data means for the next decision.

I then moved into Shopify e-commerce, Meta Ads and Google Ads, working with real budgets and monthly delivery targets. In late 2022, AI opened a new way to combine that practical experience with technical analysis. I began applying it to real business problems and founded Creaitivo in early 2025.

Two things, connected. First: I observe how ChatGPT, Perplexity, Claude, Copilot, Gemini and Google AI Search describe your brand and products. What they cite, what they leave out and which alternatives they suggest. Not just a score: documented answers and sources, with priorities your team can act on.

Second: I design workflows that help your team use AI in day-to-day work. Concrete use cases, integrated processes, clear responsibilities and verifiable outputs. I choose tools for the context and support the people using them. Training starts with a business project and leaves reusable files, instructions and quality checks.

Two connected areas of work: how AI represents your business, and how your business can use AI.