I read signals.
I build systems.

More than twenty years reading how people choose: in telecommunications, luxury, and e-commerce. Creaitivo is where that reading leads. I translate AI change into solvable business problems: what AI sees of you, and what it can do for your work. No overhead, no intermediaries.

IT diploma, statistics degree. That technical foundation runs through everything: in telecommunications I learned to read behavior at scale, millions of transactions with no margin for ambiguity. In luxury I learned that a weak signal matters more than a complete report. The detail is where the decision hides.

After the corporate stretch: Shopify e-commerce, Meta Ads, Google Ads. Years working with real budgets and results to deliver every month. In late 2022 I understood that execution capability had found its right territory. AI was opening a space that required someone able to combine technical depth with operational speed. I chose to orchestrate the machine rather than be subject to it. Creaitivo was born in early 2025.

Two things, connected. First: I measure how ChatGPT, Perplexity, Claude, Copilot, Gemini, and Google AI Search read your brand and products. What they cite, what they ignore, where they pick a competitor instead. Not a score: a map of where you're losing recommendations before the click ever happens.

Second: I design the workflows your team uses to work with AI in real conditions. Concrete use cases, integrated processes, lightweight governance, verifiable outputs. I build them on real cases with tools chosen for the context, not demos. Not a course: a real case taken to result.

Not two separate services. Two questions to the same expertise: what does AI see of you, and what can it do for you.