The operating GEO protocol that closes the cycle.
The GEO loop takes a decision question selected during Discovery, turns it into an observed baseline, derives an editorial brief, and compares the same question again under stated conditions. It closes with a comparison, not a one-off report.
Discovery
PROPRIETARY DISCOVERY PIPELINE
[ QUESTION SELECTED ]
Measure
PROPRIETARY EVALUATION FRAMEWORK
[ BASELINE ]
Brief
CREAITIVO BRIEFING PROTOCOL
[ BRIEF GENERATED ]
Publish
EDITORIAL EXECUTION
Re-Measure
+90 DAYS
[ COMPARISON COMPLETE ]
Discovery
PROPRIETARY DISCOVERY PIPELINE
[ QUESTION SELECTED ]
Measure
PROPRIETARY EVALUATION FRAMEWORK
[ BASELINE ]
Brief
CREAITIVO BRIEFING PROTOCOL
[ BRIEF GENERATED ]
Publish
EDITORIAL EXECUTION
Re-Measure
+90 DAYS
[ COMPARISON COMPLETE ]
The same question: selected in Discovery → turned into a baseline in Measure → translated into a brief → compared again in Re-Measure. One question. One loop. Comparable evidence.
Discovery: where the loop begins
Multi-engine pipeline · the starting point
The set is built with the client to cover the intents, market, language, and constraints that matter in a decision. The output is a list of questions where the brand is absent, ambiguous, or replaced by a competitor in the collected observations. Each can become a case to verify through the full loop.
Output: a prioritized list of decision questions where the brand has an observed gap. Each one enters the Measure → Brief → Re-Measure cycle.
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